Advertising on TikTok

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Lucas Ertola

41:08

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01 - Introduction

01 - Reach your audience with TikTok ads.mp4

01:07

02 - 1. Getting Started with TikTok Advertising

01 - How to navigate TikTok Ads Manager.mp4

02:43

02 - Understand the TikTok ads structure.mp4

03:03

03 - How to create a web pixel in TikTok and track events.mp4

03:41

03 - 2. How to Create a TikTok Ad Campaign

01 - How to navigate TikTok campaign settings.mp4

02:49

02 - How to set up an ad group in TikTok.mp4

01:35

03 - How to define your location targeting in TikTok.mp4

01:54

04 - How to select your target audience in TikTok.mp4

02:25

05 - How to define your TikTok ad budget and schedule.mp4

01:59

06 - How to create your TikTok ads.mp4

04:36

07 - Find ideas and inspiration for your creatives.mp4

01:45

04 - 3. How to Create a TikTok Instant Form

01 - How to create a TikTok collections ad.mp4

03:06

02 - How to create a TikTok Instant Page.mp4

02:52

03 - How to create a TikTok Instant Form.mp4

02:50

05 - 4. How to Measure Ad Success on TikTok

01 - How to monitor your TikTok ads campaign results.mp4

02:15

02 - How to create and manage reports.mp4

02:28

Description

Have you considered using TikTok to advertise your business? In this course, learn the key components of running successful advertising campaigns on TikTok from advertising expert Lucas Ertola. Whether you’re new to TikTok or use it every day, this course is suited for anyone considering how to best leverage TikTok to reach your audiences. Lucas covers the basics of getting started with TikTok advertising, then goes over the steps to create your first TikTok advertising campaign. He also shows how to select a TikTok advertising format, how to define your TikTok ad budget and schedule. Finally, he explains how you can measure ad success with analytics tools on TikTok, so you can fine-tune your campaign to maximize effectiveness, and create custom TikTok ad reports for your business.

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TikTok Marketing

Lucas Ertola

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.