Advertising on LinkedIn

Focused View

AJ Wilcox

2:04:27

0 View

01 - Introduction

01 - The value of LinkedIn Ads.mp4

00:45

02 - Make LinkedIn Ads work for you.mp4

02:01

03 - Where LinkedIn Ads fits in the digital marketing ecosystem.mp4

02:38

04 - Who should and shouldnt advertise on LinkedIn.mp4

02:05

02 - 1. Set Yourself Up for Success

01 - Time to get started.mp4

01:15

02 - Page access.mp4

03:56

03 - Ads access.mp4

03:49

04 - Get access through Business Manager.mp4

03:07

05 - Install your LinkedIn Insight Tag.mp4

01:59

06 - Track your conversions.mp4

04:43

03 - 2. LinkedIns Advertising Capabilities

01 - Identify advertising capabilities.mp4

01:31

02 - Understand the advantages of ad units.mp4

05:18

04 - 3. Navigating the Types of LinkedIn Advertising

01 - Single image ads.mp4

01:33

02 - Thought leader ads Employee and influencer.mp4

00:59

03 - Company boosted posts.mp4

01:04

04 - Video ads.mp4

01:19

05 - Carousel ads.mp4

01:20

06 - Event ads.mp4

00:44

07 - Document ads.mp4

00:41

08 - Text ads.mp4

00:44

09 - Use dynamic ads.mp4

01:44

10 - Use Sponsored Messaging.mp4

02:40

11 - Lead generation forms.mp4

01:19

12 - Connected TV.mp4

01:07

05 - 4. Preparing Your AMO

01 - The three pillars of a social ads Bring your AMO.mp4

00:52

02 - Audience targeting.mp4

05:03

03 - Create your message.mp4

05:41

04 - Develop a persuasive offer.mp4

05:08

06 - 5. The Nitty Gritty

01 - Define your account structure.mp4

04:29

02 - Campaign groups.mp4

03:58

03 - Select objectives.mp4

04:18

04 - Targeting.mp4

03:33

05 - Bidding and budgeting strategy.mp4

05:21

06 - Retargeting strategy.mp4

04:35

07 - Set up retargeting sequences.mp4

02:54

08 - Targeting options to avoid.mp4

02:31

09 - Leverage AI Add predictive audiences.mp4

02:08

07 - 6. Making It Effective

01 - Tracking and attribution with URL parameters.mp4

04:55

02 - Reporting.mp4

04:34

03 - Benchmarking.mp4

06:37

04 - Analyze performance.mp4

04:12

05 - New measurement suite.mp4

02:47

08 - Conclusion

01 - Learn and level up.mp4

02:30

Description

LinkedIn ads are highly targeted social ads, which differ significantly from search marketing. Join instructor AJ Wilcox as he digs into LinkedIn ads, providing practical strategies that can help you make this powerful platform work for you. He details what makes LinkedIn ads so valuable, helps you get acquainted with the platform’s capabilities, and demonstrates how to create effective ads on LinkedIn. AJ shows how to best use Text Ads, Sponsored Content, Sponsored Messaging ads, Dynamic Ads and more. He also shares approaches for audience targeting and organizing your campaigns for simple reporting and performance evaluation. Finally, he shows you how to view and interpret the metrics in the Campaign Manager to find out what you need to know about your advertising efficiency and ability to scale.

More details

User Reviews

Rating

average 0

Total votes0

Focused display

AJ Wilcox

Instructor's Courses

Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.