Advertising on Instagram

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Anson Alexander

1:06:00

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01 - Introduction

01 - Leverage Instagram advertising for your business.mp4

00:37

02 - 1. Instagram Advertising Basics

01 - Overview of advertising on Instagram.mp4

01:56

02 - Create an Instagram business account.mp4

02:31

03 - Introduction to Meta Ads Manager.mp4

02:53

03 - 2. Create Content to Advertise on Instagram

01 - Instagram advertising placement options and specs.mp4

03:19

02 - Instagram ad design tools.mp4

01:48

03 - Tips for creating engaging content.mp4

01:38

04 - 3. Create Ads for Instagram

01 - Create an Instagram ad campaign.mp4

05:51

02 - Create an ad set and configure placements.mp4

09:42

03 - Upload an ad creative for Instagram.mp4

07:18

04 - Create Instagram ads with saved audiences.mp4

04:50

05 - Advertising with Instant Experience.mp4

04:46

06 - Advertising with boosted posts.mp4

03:55

05 - 4. Review Instagram Advertising Analytics

01 - Important metrics and concepts for Instagram ads.mp4

02:08

02 - Interpret data in Meta Ads Manager.mp4

04:39

03 - Create custom reports for Meta Ads Manager.mp4

04:46

04 - Adjustments based on Ads performance.mp4

01:59

06 - Conclusion

01 - Additional resources for advertising on Instagram.mp4

01:24

Description

Stand out in the scroll with strategic advertising on Instagram, a Meta platform. In this practical course, digital marketing expert Anson Alexander distills tangible tips for optimizing campaigns to engage audiences on Instagram. First, learn creative best practices from creative specifications to branding to caption copywriting. Then utilize built-in management tools for targeting defined audiences and structuring flexible budgets. Monitor analytics to continually refine approaches based on performance. Whether launching an initial Instagram ad campaign or improving existing ones, this blueprint will elevate your marketing. Come away ready to meet consumers where they scroll with messages tailored to their interests, honing data-driven refinements for Instagram success.

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Instagram Marketing

Anson Alexander

Instructor's Courses

As a technology educator and founder of AnsonAlex.com, I specialize in content marketing, search engine optimization, technology education and digital publishing. I am always open to new clients, opportunities and business relationships. Specialties: Organic SEO and keyword research, network management, communication, web design, social media marketing, technical writing, technical training, software tutorials (video & print), technical support, WordPress, Mac OS X, iOS, Android, Windows

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.