Advertising on Facebook

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Megan Adams

1:29:35

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[1] Introduction

[1] Getting started with Facebook advertising.mp4

00:54

[2] iOS changes every advertiser must know.mp4

02:53

[2] 1. Facebook Advertising Overview

[1] Introduction to Facebook ads.mp4

03:19

[2] Basic advertising terminology.mp4

02:42

[3] How to use Facebook Ads Manager.mp4

02:45

[3] 2. How Facebook Ads Work

[1] How to set up a Facebook advertising account.mp4

03:08

[2] Exploring the Facebook advertising structure.mp4

02:50

[3] How to choose a Facebook ad campaign objective.mp4

05:06

[4] 3. How to Create Facebook Ads

[1] Choose a budget for your Facebook ads.mp4

05:43

[2] Identify your primary audience for Facebook ads.mp4

04:39

[3] Refine your audience with interest targeting in Facebook.mp4

05:53

[4] Manage Facebook ad placements.mp4

05:47

[5] Choose your Facebook ad creative.mp4

10:03

[5] 4. View Your Facebook Advertising Data

[1] How to manage existing Facebook ads and campaigns.mp4

03:54

[2] Understand your success metrics with Facebook ads.mp4

07:57

[3] View your Facebook ads billing summary.mp4

03:05

[6] 5. Implement Best Practices for Advertising on Facebook

[1] Tips for writing a great Facebook ad.mp4

07:31

[2] How to choose an effective image for your Facebook ad.mp4

04:29

[3] Improve the performance of your Facebook ads.mp4

04:00

[4] Key Facebook advertising policies.mp4

01:56

[7] Conclusion

[1] Next steps.mp4

01:01

Description

Amplify your reach by advertising on Facebook, a Meta platform. Learn how to create and manage Facebook ad campaigns that grow your business and boost your brand. This course helps you get started in Facebook advertising—while avoiding some of the platform’s main pitfalls. Megan Adams is a Facebook advertising expert who will help you craft campaigns that make sense, starting with a strategy that clearly aligns with your business goals. Megan shows the nuts and bolts of facebook advertising—including how to write your ads, plan your budget, and boost your posts. She also shares tips for leveraging the most powerful Facebook tools, like Ads Manager. By the end, you’ll be ready to use Facebook Ads to its greatest potential, creating and launching campaigns to the right audiences that ultimately drive business back to your brand.

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Facebook Marketing

Facebook Ads

Megan Adams

Instructor's Courses

Megan Adams is a highly sought after digital marketing consultant with over 15-years experience working with Fortune 500's, tech start-ups, entrepreneurs, and small business owners. She is an instructor on LinkedIn Learning and has instructed over 500k course learners. __________ Say Hi on Social: Facebook Group: https://www.facebook.com/groups/megsmarketingcollective Instagram: https://www.instagram.com/socialmegadams Website: https://www.meganadamsconsulting.com & https://adamsdigital.podia.com __________ Stay Connected: Sign-up for my newsletter: https://bit.ly/social4everyonenewsletter Watch my LinkedIn Learning courses: https://www.linkedin.com/learning/instructors/megan-adams?u=2125562 ** When connecting on LinkedIn, please include a brief message to introduce yourself.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.