Advertising Foundations

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Jane Barratt

1:16:25

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01 - Introduction

01 - Advertising foundations.mp4

01:10

02 - 1. The Basics of Advertising

01 - The ad cycle.mp4

04:30

02 - Defining an audience.mp4

03:24

03 - Setting objectives.mp4

03:42

04 - Creating an advertising strategy.mp4

02:06

05 - Crafting an advertising message.mp4

04:14

06 - Producing an ad.mp4

04:29

07 - Placing an ad.mp4

03:58

08 - Writing a brief.mp4

03:47

03 - 2. Creating a Minimum Viable Plan

01 - Being where the customers are.mp4

04:37

02 - Basic digital presence.mp4

04:28

03 - Basic advertising presence.mp4

03:29

04 - Mapping competitors.mp4

02:04

05 - Basics of public relations.mp4

03:47

06 - Content strategy.mp4

02:48

04 - 3. Working with Advertising Partners

01 - The landscape of marketing providers.mp4

04:52

02 - Research and strategy partners.mp4

03:15

03 - Design, creative, and content partners.mp4

04:03

04 - Production and digital development partners.mp4

03:09

05 - Analytics and optimization partners.mp4

03:16

05 - 4. Advertising in Larger Corporations

01 - Working with an agency.mp4

02:58

02 - Next steps.mp4

02:19

Description

Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the current media landscape and the building blocks and relative costs of a basic advertising plan. She outlines the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy. Whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed.

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Advertising Strategy

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Jane Barratt

Instructor's Courses

Jane Barratt, Chief Advocacy Officer of MX, is a long-time champion of financial strength. In her role at MX, Jane works with government, regulatory bodies, financial institutions and industry groups to ensure people have secure access to their financial data to improve their financial outcomes. Through her financial education courses on LinkedIn Learning she is helping hundreds of thousands of people all over the world improve their financial skills through online video courses. Previous to MX Jane was Founder & CEO of GoldBean, an education first financial advisory platform; and spent two decades driving growth for Fortune 500 companies. Specialties: Personal Finance, Personal Investing, Leadership, Technology and Innovation, Cultural Change, Integrated Marketing, Brand Management, Advertising, Global Marketing and Digital Products

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.