Advanced Google Tag Manager

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Michael Taylor

1:04:07

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01 Introduction

001 Learn whats possible with Google Tag Manager.mp4

00:56

002 What you should know.mp4

00:55

02 Custom Variables in the Data Layer

001 Reading values from URLs cookies and page elements.mp4

04:40

002 Tracking blog post meta data for content analytics.mp4

03:37

003 Capturing e-commerce product value from the cart.mp4

02:37

03 Advanced Tagging Techniques

001 Identifying users that read your content with scroll depth.mp4

02:59

002 Using hidden form fields to record marketing source.mp4

03:49

003 Setting up Google Analytics Enhanced ECommerce.mp4

04:01

004 Implementing Facebook dynamic retargeting ads.mp4

03:35

04 Modifying Page Contents

001 Connecting Google Tag Manager to Google Optimize.mp4

01:47

002 Website personalization by marketing campaign.mp4

02:17

003 Modifying search engine optimization tags.mp4

03:00

05 Tag Management Process

001 Naming conventions for tags triggers and variables.mp4

01:55

002 Standardizing and reusing tags with templates.mp4

03:33

003 Complying with GDPR and CCPA cookie consent.mp4

02:49

06 Server-Side Tagging

001 Speed security and control benefits of server-side tagging.mp4

01:55

002 Get started with server-side tagging and Google Analytics.mp4

06:56

003 Implement the Facebook Ads server-side tracking pixel.mp4

03:41

004 Pushing events to a data warehouse for advanced analysis.mp4

04:55

005 Google Tag Manager and Firebase for mobile apps.mp4

02:58

07 Conclusion

001 Continue learning advanced Google Tag Manager.mp4

01:12

Description

Google Tag Manager has upgraded to add a suite of powerful features that fine-tune your control and insights in Google Analytics. Instructor Michael Taylor teaches you about creating custom variables, advanced tagging techniques, advanced tag management techniques, modifying page contents, and server-side tagging. Michael shows you how to capture data you need for custom variables. He walks you through advanced tagging techniques like measuring how many users are reading each post and using the full Enhanced ECommerce implementation for Google Analytics. Michael shows you ways to modify your page contents with Google Tag Manager. He explores some naming conventions and templates that help track and standardize your projects, then explains how to make sure you are compliant with GDPR and CCPA cookie consent. Michael also covers the three major benefits of server-side tagging and shows you how to receive those benefits.

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Google Tag Manager

Michael Taylor

Instructor's Courses

Data-driven, technical marketer with 10 years experience and $50m optimized across paid and organic channels. Co-Founded Ladder.io and grew it to 50 people, with clients like Monzo Bank, Booking.com and Time Out. Now building a simulator-based course on marketing mix modeling at vexpower.com.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.