Advanced Google Analytics course + 77 practical questions

Focused View

Pavel Brecik

3:47:34

6 View

1 - Attribution

1 - Attribution INTRO.mp4

00:48

1 - QUIZ Attribution.html

2 - Parallel between attribution and soccer.mp4

01:52

3 - Attribution traffic sources example.mp4

03:49

3 - Why attribution is the first thing to understand in Google Analytics.txt

4 - Attribution and Model comparison tool setup.mp4

05:04

5 - Available attribution models.mp4

03:47

5 - Basic attribution description.txt

5 - GA4 Attribution and attribution models.txt

5 - List of attribution models available in Google Analytics and their simple description.txt

6 - Custom attribution models solution gallery.txt

6 - How to use attribution models.mp4

05:54

7 - Attribution and landing pages.mp4

03:41

8 - Attribution and page value.mp4

08:10

8 - How Page Value is calculated.txt

9 - Attribution and device categories.mp4

04:58

2 - Platforms discrepancies

2 - QUIZ Platform discrepancies.html

10 - Platforms discrepancies INTRO.mp4

00:43

11 - Facebook ads and Google Analytics discrepancies.txt

11 - New Web App measurement available since August 2019.txt

11 - Sessions discrepancies.mp4

07:29

11 - UTM parameters for GA4.txt

12 - Conversions discrepancies.mp4

04:00

12 - How does digital advertising ecosystem works.txt

3 - Scopes

3 - QUIZ scopes.html

13 - Scopes INTRO.mp4

00:35

14 - Theory What scopes are.mp4

03:11

15 - How data is processed.mp4

05:27

15 - Understanding Scope In Google Analytics Reporting.txt

16 - Common Reporting Pitfalls In Google Analytics.txt

16 - Scopes application.mp4

08:01

4 - Custom dimensions and metrics

4 - QUIZ Custom dimensions and metrics.html

17 - Custom dimensions and metrics INTRO.mp4

00:30

18 - Digital metrics impact matrix.txt

18 - Theory what are custom dimensions and metrics.mp4

02:36

18 - The Very Best Digital Metrics For 15 Different Companies.txt

19 - 3 calculated enhanced ecommerce metrics in Google Analytics.txt

19 - Advanced page load time measurement using custom metrics.txt

19 - A bit of fun What Is A Good Bounce Rate.txt

19 - Custom dimensions and metric examples.txt

19 - Practical examples.mp4

13:22

19 - Product scope dimensions and metrics.txt

20 - 20 Ways To Use Google Analytics Custom Dimensions.txt

20 - How to implement custom dimension via Google Tag Manager.txt

20 - How to set it up in Google Analytics interface.mp4

06:53

20 - StepbyStep Guide to Leverage Custom Dimensions in Google Analytics.txt

5 - Custom reports

5 - QUIZ Custom reports.html

21 - Custom reports INTRO.mp4

00:31

21 - httpswwwkaushiknetavinashtrickstouplevelyouranalyticsreports.txt

22 - 10 Optimisation myths.txt

22 - 12 Google Analytics Custom Reports to Help You Grow Faster.txt

22 - Common Reporting Pitfalls In Google Analytics.txt

22 - Custom reports examples.txt

22 - Custom reports solutions gallery.txt

22 - Explorer.mp4

11:03

23 - Custom reports solutions gallery.txt

23 - Flat table.mp4

06:43

24 - Custom reports solutions gallery.txt

24 - Map overlay.mp4

04:32

6 - Assisted conversions

6 - QUIZ Assisted conversions.html

25 - Assisted conversions INTRO.mp4

00:41

26 - Theory how do assisted conversions work.mp4

04:16

27 - Analyze channel contribution with MultiChannel Funnels.txt

27 - Practical examples from Google Analytics interface.mp4

10:42

7 - Events

7 - QUIZ Events.html

28 - Events INTRO.mp4

01:36

29 - Theory What events are.mp4

03:23

30 - Events measurement in GA4.txt

30 - Event Tracking and 10 Fundamental Questions to Answer First.txt

30 - Implementing events using Google Tag Manager.txt

30 - Implementing events using Google Tag Manager Googles help.txt

30 - Implementing events using analyticsjs.txt

30 - Practical examples.mp4

08:56

8 - Regular expressions

8 - QUIZ Regular expressions.html

31 - Regular expressions INTRO.mp4

01:05

32 - Official Googles help for regular expressions.txt

32 - What are regular expressions.mp4

08:40

33 - Examples from the interface.mp4

05:00

33 - Regular expressions for Google Analytics.txt

9 - Top conversion paths

9 - QUIZ Top conversion paths.html

34 - Top conversion paths INTRO.mp4

00:40

35 - Practical usage.mp4

12:33

10 - Filters

10 - QUIZ Filters.html

36 - Filters INTRO.mp4

00:44

37 - GOOGLE ANALYTICS FILTERS ORDER MATTERS.txt

37 - How to use filters.mp4

11:32

37 - View filters and segments.txt

11 - Calculated metrics

11 - QUIZ Calculated metrics.html

38 - Calculated metrics INTRO.mp4

01:00

39 - 3 calculated enhanced ecommerce metrics in Google Analytics.txt

39 - Setup and practical usage of calculated metrics.mp4

06:30

12 - Custom channel grouping

12 - QUIZ Custom channel grouping.html

40 - Custom channel grouping INTRO.mp4

00:49

41 - Custom channel grouping solutions gallery.txt

41 - How to create a custom channel grouping.txt

41 - How to create custom channel grouping.mp4

12:46

13 - Custom alerts

13 - QUIZ Custom alerts.html

42 - Custom alerts INTRO.mp4

00:33

43 - Custom alerts examples.txt

43 - How to use them.mp4

08:49

14 - Automation in Google spreadsheets

14 - QUIZ Automation in Google sheets.html

44 - Automation in Google spreadsheets INTRO.mp4

00:48

45 - Building visual reporting in Google Sheets.txt

45 - Dimensions and metric explorer.txt

45 - Google Analytics query explorer.txt

45 - Google Analytics spreadsheet addon.txt

45 - How to create automated spreadsheet report.mp4

12:18

45 - Readymade templates.txt

45 - Reference API including examples how to use filters ordering and sorting.txt

45 - Spreadsheet addon configuration.txt

45 - Useful spreadsheet formulas.txt

15 - Whats next

46 - Google Analytics reports in Google spreadsheets.txt

46 - NEW course Google Analytics reports in Google spreadsheets.mp4

00:34

Description

Google Analytics course covering slightly advanced topics such as assisted conversions, attribution or custom reports.

What You'll Learn?

A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics
How attribution works in general and that it's not only about traffic sources
What are scopes and why their knowledge is fundamental
How events work and which ones makes sense to use
Many custom things like reports, dimensions, metrics, channel grouping and alerts
How regular expressions can save time and how to easily automate reports outside GA
Sessions and clicks are completely different metrics

Who is this for?

Google Analytics users who already know a bit more than how interface looks like :).

What You Need to Know?

The will to learn :)

Knowledge who "User" is in Google Analytics terminology, how session is defined and ideally experience with basic analysis inside Google Analytics

In ideal way completed my course "Ultimate Google Analytics course + 50 practical examples"

More details

Description
The course follows the previous one, "Ultimate Google Analytics course + 50Â practical examples". It is designed for all of you who have already spent time in Google Analytics and want to enrich your current knowledge. I assume you know how the session is defined and who/what the user is :).
All the explained concepts are still for Universal Analytics, and once the same features are available in GA4, the new material will appear. The course primarily explains the analytics principles and concepts with less focus on the interface. Once these concepts are understood, it'll be easy to apply them to GA4 if these advanced features are ready and released.
The course will cover topics such as Attribution, Assisted conversions, Top conversion paths, Scopes or a couple of custom things like dimensions and metrics, alerts or reports. We'll explain how and why the volume of sessions and clicks differ, and if you evaluate paid campaigns from tools like Google Ads or Facebook Ads, you will be surprised by how misleading data you're driven by.
Take the course for a deeper understanding of what is possible to do in Google Analytics. Be prepared to apply this knowledge to your business will require buy-in from a larger group of people, and you'll be the one who will evangelize and push the company or clients to change :). Good luck, and I'm happy to help if there's anything unclear.
Who this course is for:
Google Analytics users who already know a bit more than how interface looks like :).

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Focused display

It's said data is new black gold. Instead of oil everyone can drill the data. Let's try it and make your next business decision based on data not on feeling.My focus is especially on data-driven marketing and decision making. In ideal case explained by short stories using Google Analytics :).I've started with Web Analytics at AVG Technologies, then I worked in the biggest Czech agency h1[.]cz and currently in Mall Group, where I'm responsible for analytics for the whole company. You can bribe me with smoky whisky and sour espresso. I'm based in Prague, Czech republic.

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