Advanced Google Ads

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Michael Taylor

2:02:39

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01 - Introduction

01 - Getting the most out of Google Ads.mp4

00:53

02 - What you should know.mp4

01:17

02 - 1. Google Ads Strategy

01 - How to audit a Google Ads account.mp4

08:59

02 - Building your keyword universe.mp4

08:16

03 - The 8020 rule and the long tail.mp4

07:16

04 - Account structure tradeoffs.mp4

08:18

05 - Ad copy tactics to try in your campaigns.mp4

02:57

06 - Building a swipe file for creative ideas.mp4

05:47

07 - Calculating how many AB tests to run.mp4

04:26

03 - 2. Optimizing Google Ads Account Performance

01 - Bid and budget optimization rules.mp4

03:16

02 - Retargeting audience strategy.mp4

02:26

03 - Automating negative keywords with AI.mp4

07:39

04 - Dynamic text on landing pages.mp4

04:47

04 - 3. Tips for Working Efficiently with Google Ads

01 - Using Googles native ad creative tools.mp4

03:23

02 - Making changes with bulk sheets.mp4

04:45

03 - Choosing an ad copy testing method.mp4

04:00

04 - Using generative AI to automate ad copy.mp4

10:35

05 - 4. Using Automation in Google Ads

01 - Applying automated rules.mp4

03:52

02 - Running Google Ads scripts.mp4

02:38

03 - Google Ads scripts you should be using.mp4

01:40

04 - Google Looker Studio dashboards.mp4

03:53

06 - 5. Tracking Campaign Performance

01 - Custom parameters in tracking templates.mp4

03:34

02 - Tracking additional conversion events.mp4

02:05

03 - Choosing an attribution model.mp4

02:20

04 - Using third-party tracking tools.mp4

01:25

07 - 6. Other Google Channels

01 - Optimizing Google Shopping campaigns.mp4

07:41

02 - Getting started with Google Display Network.mp4

01:21

03 - Running video ads on YouTube.mp4

01:27

08 - Conclusion

01 - Continuing learning Google Ads.mp4

01:43

Description

You've mastered the fundamentals of using Google Ads for marketing campaigns. Want to ensure that you're leveraging all that this popular pay-per-click (PPC) advertising analytics tool has to offer? In this advanced course, Michael Taylor helps you take your Google Ads knowledge to the next level.

Unsure if you're consistently making the right decisions to maximize your PPC performance? Learn how to follow bid and budget optimization rules and defend the optimization decisions you make. Curious how top advertisers work efficiently on large accounts? Get tips for using the Google Ads Editor to quickly make changes in bulk, as well as how to use ChatGPT to automate repetitive tasks. Plus, learn how to run Google Ads scripts that automate nearly anything on your account, efficiently track campaign performance, and leverage other Google channels, such as Google Shopping.

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Google Ads

Michael Taylor

Instructor's Courses

Data-driven, technical marketer with 10 years experience and $50m optimized across paid and organic channels. Co-Founded Ladder.io and grew it to 50 people, with clients like Monzo Bank, Booking.com and Time Out. Now building a simulator-based course on marketing mix modeling at vexpower.com.

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