Advanced Google Ads 2023 | Tricks, Techniques, and Tools

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Ali Raza Raamay

1:03:59

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1 - Introduction

1 - Get the most out of Google Ads.mp4

00:51

2 - Chapter 1 Google Ads Strategy

2 - How to audit a Google Ads account.mp4

03:05

3 - Advanced keyword research techniques.mp4

02:45

4 - Auction insights and the bid simulator.mp4

01:31

5 - Account structure SKAGs or STAGs.mp4

03:30

6 - Ad copy tactics to try in your campaigns.mp4

02:58

3 - Chapter 2 Optimizing Google Ads Account Performance

7 - Bid and budget optimization rules.mp4

02:57

8 - Retargeting audience strategy.mp4

02:24

9 - Rules for finding negative keywords.mp4

02:14

10 - Dynamic text on landing pages.mp4

01:56

10 - dynamic-text-on-landing-pages.zip

4 - Chapter 3 Tips for Working Efficiently With Google Ads

11 - Working with Google Ads Editor.mp4

04:24

12 - Ladder-Digital-2-Campaigns-20-Ad-groups.csv

12 - Ladder-Digital-2-Campaigns-20-Ad-groups-upload.csv

12 - Ladder-Digital-2-Campaigns-20-Ad-groups-upload.xlsx

12 - Making changes with bulk sheets.mp4

03:45

13 - Choose an ad copy testing method.mp4

03:56

14 - Compare the tools for managing campaigns.mp4

02:19

5 - Chapter 4 Using Automation in Google Ads

15 - Applying automated rules.mp4

03:30

16 - Running Google Ads scripts.mp4

02:18

16 - running-google-ads-scripts.zip

17 - Google Ads scripts you should be using.mp4

01:38

18 - Google Data Studio dashboards.mp4

02:50

6 - Chapter 5 Tracking Campaign Performance

19 - Custom parameters in tracking templates.mp4

03:04

20 - Tracking additional conversion events.mp4

02:42

21 - Choosing an attribution model.mp4

02:14

22 - Using thirdparty tracking tools.mp4

01:14

7 - Chapter 6 Other Google Channels

23 - Setting up Google Shopping campaigns.mp4

01:12

24 - Get started with Google Display Network.mp4

01:15

25 - Running video ads on Youtube.mp4

01:19

26 - Universal App Campaigns UAC on mobile.mp4

02:08

Description

Google Ads Advanced Tutorial: Maximizing ROI, PPC Success & Business Growth with Advanced Google Ads Strategies

What You'll Learn?

Understand the importance of a well-defined Google Ads strategy and learn how to create one that aligns with your business goals.
Learn how to optimize your Google Ads account performance by using best practices for targeting, bidding, and ad creative.
Develop efficient workflows and learn tips for managing and scaling your Google Ads campaigns.
Learn how to use automation tools and features in Google Ads, such as scripts and rules, to streamline campaign management and improve efficiency.
Understand how to track and measure the performance of your Google Ads campaigns and learn how to use data to make informed decisions.
Learn how to use other Google channels, such as YouTube and Display Network, to expand your reach and drive results.
Learn how to use the Google Ads platform to reach specific audiences, including mobile users and customers in different geographic regions.
Understand how to use Google Ads to promote different types of products, services, and businesses.
Understand how to use Google Ads to reach specific audiences based on demographics, interests, and behaviors.
Be able to create and implement advanced Google Ads strategies that can help you achieve your business goals.

Who is this for?

This course is designed for individuals and professionals who have a basic understanding of Google Ads and are looking to improve the performance of their campaigns and learn advanced techniques and tools.

Digital marketers and online advertising professionals who want to take their Google Ads skills to the next level.

Business owners, entrepreneurs, and startup founders who want to gain a deeper understanding of how to use Google Ads to promote their products or services and reach their target audience.

Marketing managers and executives who want to learn how to use Google Ads to drive business growth and achieve their marketing goals.

Digital marketing agencies and consultants who want to improve their skills and knowledge in Google Ads to offer more advanced services to their clients.

PPC Professionals and Advertising specialist who are looking for advanced level of training in Google Ads.

Anyone who wants to learn how to use Google Ads to reach specific audiences and promote different types of products, services, and businesses.

Individuals looking to gain a comprehensive understanding of Google Ads and its features, tools, and capabilities.

Individuals who are looking to expand their digital marketing skillset and knowledge.

Individuals who want to get Google Ads certification or preparing for it.

Anyone who wants to improve their knowledge of data analysis, conversion tracking, remarketing, and other advanced features and tools in Google Ads.

More details

Description
Congratulations, You Found It!
You've mastered the fundamentals of using Google Ads for marketing campaigns. Do you want to ensure that you're leveraging all this popular pay-per-click (PPC) advertising analytics tool has to offer? In this advanced course, Ali R. Raamay helps you take your Google Ads knowledge to the next level.
Unsure if you're consistently making the right decisions to maximize your PPC performance? Learn to follow bid and budget optimization rules and defend your optimization decisions. Curious how top advertisers work efficiently on large accounts? Get tips for using the Google Ads Editor to quickly make changes in bulk, as well as how to modify campaigns via bulk sheets. Plus, learn how to run Google Ads scripts that automate nearly anything on your account, efficiently track campaign performance, and leverage other Google channels, such as Google Shopping.
This course taught you about Google Ads strategy and how to optimize your campaigns and work efficiently on your account. You learned about automation with Google Ads Scripts and how to track campaign performance.
This is a 100% Practical Course - Get Ready for Hands-On Experience from the First Lecture!
Requirements
For This Google AdWords Course, you should have a website, landing page, or Facebook page to which you want to send traffic.
But even if you don't have a landing page or website, you should still enroll in this AdWords course to become an expert in pay-per-click advertising.
You only need a laptop, tablet, or smartphone with an internet connection!
NO experience with AdWords is required!
Course Outline: Advance Google Ads 2023
Introduction
Chapter 1: Google Ads Strategy
Chapter 2: Optimizing Google Ads Account Performance
Chapter 3: Tips for Working Efficiently With Google Ads
Chapter 4: Using Automation in Google Ads
Chapter 5: Tracking Campaign Performance
Chapter 6: Other Google Channels
Who this course is for:
Anyone who wants to master the world's most influential and popular advertising platform
Small Business Owners who want to increase their sales and revenue through their website
Entrepreneurs who want to leverage the power of the world's most advanced advertising platform to their competitive advantage
Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step-by-step instruction on how they can succeed with AdWords
Students who want to develop a set of professional marketing skills
Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarket ads the right way
This course is NOT for you if you are not ready to take your online advertising and marketing seriously
If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed
Love & Regards
Ali R. Raamay
Who this course is for:
This course is designed for individuals and professionals who have a basic understanding of Google Ads and are looking to improve the performance of their campaigns and learn advanced techniques and tools.
Digital marketers and online advertising professionals who want to take their Google Ads skills to the next level.
Business owners, entrepreneurs, and startup founders who want to gain a deeper understanding of how to use Google Ads to promote their products or services and reach their target audience.
Marketing managers and executives who want to learn how to use Google Ads to drive business growth and achieve their marketing goals.
Digital marketing agencies and consultants who want to improve their skills and knowledge in Google Ads to offer more advanced services to their clients.
PPC Professionals and Advertising specialist who are looking for advanced level of training in Google Ads.
Anyone who wants to learn how to use Google Ads to reach specific audiences and promote different types of products, services, and businesses.
Individuals looking to gain a comprehensive understanding of Google Ads and its features, tools, and capabilities.
Individuals who are looking to expand their digital marketing skillset and knowledge.
Individuals who want to get Google Ads certification or preparing for it.
Anyone who wants to improve their knowledge of data analysis, conversion tracking, remarketing, and other advanced features and tools in Google Ads.

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Ali Raza Raamay

Instructor's Courses

Ali R. Raamay works full-time writing, editing, producing content, and providing technical and business services to clients. He has founded three PR agencies throughout his career. He also conducts social media training and Digital Marketing and is an author and host.Raamay spends most of his time being a husband and a dad (to a beautiful girl) when he isn't immersed in the universe of marketing and technology. Whatever time is left is spent reading history, culture, or philosophy books.

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