Advanced Content Marketing

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Kelli Schutrop and Madecraft

1:05:16

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01 - Introduction

01 - Scaling content marketing success.mp4

01:29

02 - 1. Building Message Architecture

01 - Creating a message that resonates.mp4

02:15

02 - Testing messages quantitatively.mp4

02:59

03 - 2. Creating Compelling Stories

01 - Architecting storylines.mp4

03:11

02 - Making your customer the hero.mp4

01:51

03 - Making your employees the heroes.mp4

02:29

04 - Using persuasive techniques.mp4

04:08

05 - Experimenting with story formats.mp4

02:09

04 - 3. Creating Effective Thought Leadership

01 - Choosing thought leadership topics.mp4

02:28

02 - Answering the so what question.mp4

02:32

03 - Experimenting with thought leadership formats.mp4

02:41

05 - 4. Growing and Engaging Your Audience

01 - Growing your email list.mp4

02:12

02 - Finding lookalike audiences.mp4

02:18

03 - Improving your content SEO.mp4

03:49

04 - Expanding your content distribution.mp4

02:46

06 - 5. Personalizing Content Experiences

01 - Understanding content personalization elements.mp4

02:43

02 - Creating personalized wow moments.mp4

02:22

07 - 6. Scaling Content Marketing Operations

01 - Managing a content marketing team.mp4

02:53

02 - Repackaging your content.mp4

02:58

03 - Creating a content supply chain.mp4

03:43

08 - 7. Assessing Content Marketing

01 - Evaluating content marketing impact.mp4

03:12

02 - Using content optimization testing.mp4

02:44

03 - Calculating content marketing ROI.mp4

03:14

09 - Conclusion

01 - Next steps.mp4

02:10

Description

Taking content marketing to the next level requires you to approach your strategy with a robust framework. In this course, Kelli Schutrop, vice president of sales and marketing at Madecraft, shows you how to scale up your content marketing strategy with message architectures, a storytelling model, and thought leadership. Learn how to manage a team, repackage content, and develop a supply change. From growing your audience, to personalizing content experiences, to scaling operations, this advanced course covers content marketing in depth.

This course was created by Madecraft. We are pleased to host this training in our library.

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Kelli Schutrop and Madecraft

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.