A New Method For Product Development & Design: SIMPSIS-Model

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Maxim & Olivier Leirman

3:01:06

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01 - Introduction

001 A New Way to Think about Value Creation.mp4

01:53

002 Sneak Peek into the SIMPSIS-Framework.mp4

07:54

02 - Crash Course Motivation & Behavioral Psychology

001 The Behavior Loop & Journey.mp4

05:29

002 The Motivation Cocktail.mp4

04:57

003 Emotions & Feelings.mp4

02:24

004 Homeostasis & Optimal Arousal.mp4

02:44

005 Motivation Theory 1 Hierarchy of Needs & ERG-model.mp4

03:28

006 Motivation Theory 2 Two-Factor Theory.mp4

03:21

007 Motivation Theory 3 Value-Expectancy Theory.mp4

02:34

008 Motivation Theory 4 Self-Determination Theory.mp4

09:29

009 Motivation & Abilities Flow & BJ Fogg.mp4

03:24

010 Games, Gamification & Motivation - Part 1.mp4

05:21

011 Games, Gamification & Motivation - Part 2.mp4

07:04

012 Games, Gamification & Motivation - Part 3.mp4

07:55

03 - SIMPSIS-Framework The 7 Behavior-Driven Forces

001 The Social Forces.mp4

05:52

002 The Improving Forces.mp4

09:05

003 The Meaningful Forces.mp4

09:20

004 The Possessing Forces.mp4

05:13

005 The Sustaining Forces.mp4

06:08

006 The Innovative Forces.mp4

05:01

007 The Sensory Forces.mp4

05:47

04 - Customer Acquisition - Case Examples

001 Acquisition through Social Forces.mp4

09:06

001 SIMPSIS-Template.pdf

002 Acquisition through Improving Forces.mp4

02:04

003 Acquisition through Meaningful Forces.mp4

04:01

004 Acquisition through Possessing Forces.mp4

04:49

005 Acquisition through Sustaining Forces.mp4

03:19

006 Acquisition through Innovative Forces.mp4

02:17

007 Acquisition through Sensory Forces.mp4

01:30

05 - Customer Retention - Case Examples

001 Retention through Social Forces.mp4

04:22

002 Retention through Improving Forces.mp4

03:59

003 Retention through Possessing Forces.mp4

03:47

004 Retention through Sustaining Forces.mp4

03:35

005 Retention through Innovative Forces.mp4

03:43

006 Retention through Sensory Forces.mp4

01:12

06 - Customer Engagement - Case Examples

001 Engagement through Social Forces.mp4

05:34

002 Engagement through Improving Forces.mp4

02:13

003 Engagement through Meaningful Forces.mp4

01:10

004 Engagement through Possessing Forces.mp4

03:58

005 Engagement through Sustaining Forces.mp4

02:16

006 Engagement through Innovative Forces.mp4

02:43

007 Engagement through Sensory Forces.mp4

01:05

Description

A Comprehensive Motivation Framework for Product Owners, Managers, (UX) Designers, and IT & SaaS Startup Entrepreneurs

What You'll Learn?

A new and revolutionary framework for product design backed by science that reveals the reasons why your customers buy, stay, and engage with your product.
Learn how motivation and behavior works with +7 important theories you must know about (Incl. motivation & behavioral psychology crash-course worth $99,99).
See 100+ practical case examples and 50+ techniques used by successful companies and why they work on a psychological level.
Be able to apply a new method to brainstorm innovative product/service features around customer motivations that increase your sales, retention, and engagement.

Who is this for?

Everyone responsible for product and service development (product strategy, ideas, concept, features...)

E.g. Product Owners, Product Managers, Product Developers, Product Marketers, Product Designers

E.g. (IT- & SaaS) Startup Entrepreneurs, Freelancers, Consultants, Executives

E.g. UX Designers/UX Leads

Students interested to broaden their skills in motivation & behavioral psychology for better products & businesses

Everyone interested in the motivational forces behind our behavior

Everyone interested in a new method that increases your quality during brainstorm sessions, and saves you time on customer research

What You Need to Know?

There are no real requirements before starting this course.

Useful if you have some experience in product or service development and design.

More details

Description
Are you looking for new ways to build better products & services with a positive impact on customer adoption, acquisition, retention, and engagement?
The SIMPSIS-Framework is a new and revolutionary framework backed by science in motivation and behavioral psychology, and reveals 7 main reasons why your customers would buy, use, stay, and engage with your product or service.
In this course, you will learn a better and science-backed method that successfully helps you come up with new product & service ideas, features, and strategies that create value for both your customers and your business. And also helps you avoid wasting time in the product development & design process on unnecessary user research that has already been proven by science.
Next to this extremely helpful framework, this course includes:
A crash course in motivation & behavioral psychology (worth $99,99)
The basics of gamification and fun theory
+100 practical case examples and +50 techniques used by successful companies to increase sales, retention, and engagement
Belong to the future heroes in engagement that defeat their competition by mastering the human psychological drivers. If you want to learn more about human psychology for free, then search for the name Wisdom of Everything on YT & Insta.
We recently updated the framework SIMPSIS to a new name, SWERIPSI, that explains the 8 essential wisdoms of life, the 8 ways to become happy, and the 8 categories of human drivers & habits. (They are all related) (Just search for wisdom of everything).
Who this course is for:
Everyone responsible for product and service development (product strategy, ideas, concept, features...)
E.g. Product Owners, Product Managers, Product Developers, Product Marketers, Product Designers
E.g. (IT- & SaaS) Startup Entrepreneurs, Freelancers, Consultants, Executives
E.g. UX Designers/UX Leads
Students interested to broaden their skills in motivation & behavioral psychology for better products & businesses
Everyone interested in the motivational forces behind our behavior
Everyone interested in a new method that increases your quality during brainstorm sessions, and saves you time on customer research

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Product Management

Maxim & Olivier Leirman

Instructor's Courses

Hi, we are Maxim & Olivier Leirman, twins, best friends, and both on a mission to transform the world into a more epic and enjoyable place. We graduated in Business Economics at the KU Leuven University and worked as Freelance Business Designers since 2015. Until now, we've written strategies that raised more than 1.5 million euros in seed funding for several start-up projects.In the past, we were fairly addicted to video games often playing for 14-hours a day. In 2017, we wondered why games are so engaging and what we can learn from this to increase business value.Understanding how motivation and behavior really works, is KEY for this to happen. While motivation is one of the most researched topics out there, there is not a single model available on the market that helps us think about our core motivational drivers when designing products, campaigns, and environments for human beings. (Like the Business Model Canvas helps business designers think about innovative business models)After obtaining more than 14 certificates, reading many academic papers, and getting insights from 300+ books in multiple knowledge domains, we developed an easy-to-use framework that changes the way we design things based on scientific evidence. It helps you create engaging experiences and deliver products, campaigns, and workplaces that people enjoy.

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