A Marketer's Guide to Appealing to Younger Generations

“Patience, persistence, and perspiration make an unbeatable combination for success” – Napoleon Hill. To survive and thrive in a digital world, companies need to prove their added value with a fresh approach, a creative mindset, and a constant reinvention of their brands. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined, traditional marketing as we know it is dead. My name is Carlos Gil; I am the CEO and Founder of Gil Media Co., a full-service marketing agency and social media consulting firm renowned for implementing digital and social media strategies to help clients make relevant connections. From content development to community management to influencer marketing, Gil Media Co. works with Fortune 500 clients by assisting them embrace disruption to succeed in their digital transformation. Before creating my digital marketing agency, I served in various digital marketing roles for renowned companies. This included the Head of Global Social Media at BMC Software, a Senior Social Marketing Manager for LinkedIn, a Social Media Manager for Winn-Dixie, and was the Head of Digital Marketing for Save-A-Lot food stores. As an innovative, versatile, and results-driven marketing professional, I aim to help businesses make better marketing decisions by harnessing the power of social media. I use brand storytelling, employee advocacy, social media channels, and social data analytics tools to help companies build and communicate their brands while targeting their marketing efforts more effectively. With over a decade of experience leading social media strategy for corporate brands, my work has been featured by Harvard Business Review, Inc., Entrepreneur Magazine, and Social Media Examiner, among other global publications. I am also the author of the bestselling book, “The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI," winner of the NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category and BookAuthority Best New Book to Read in 2020 - Social Media Marketing category. #OpenToWork for social media consulting (i.e., employee advocacy, influencer marketing, social media strategy), speaking/presentations, NFT project advisory. Delivering Results ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ ► My speaking engagements include keynote presentations for clients in the United States, Europe, and South America. ► Named amongst top 50 Most Influential People Online” of 2010 by Fast Company. Carlos can be reached directly via LinkedIn or by email at [email protected] (dot co not com)