A Crash Course in Writing Well: Learn to Write with More Style, Flair, and Impact

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Shani Raja

3:57:59

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01 - 1. The Fastest Way to Improve Your Writing

01 - How to quickly become an exceptional writer.mp4

01:44

02 - The best editors on the planet.mp4

05:44

03 - How to write with style, flair, and impact.mp4

02:31

04 - Proof of the power of stylish writing.mp4

04:39

05 - You, too, can be a standout writer.mp4

03:11

06 - A glimpse of the road ahead.mp4

02:16

02 - 2. The Way of the Elite Writer

01 - My own journey to writing mastery.mp4

04:53

02 - Do you truly have something worth saying.mp4

04:21

03 - The importance of defining your purpose.mp4

08:10

04 - The five aspirations of an elite copywriter.mp4

07:10

05 - The two keys to effective communication.mp4

08:31

06 - The anatomy of content.mp4

06:55

07 - Obsessive attention to detail.mp4

06:36

08 - How to become more articulate and eloquent.mp4

10:18

09 - Two powerful writing frameworks.mp4

02:39

03 - 3. The Secret Sauce of Good Writing

01 - How I discovered the secret sauce.mp4

09:00

02 - The magic of simplicity.mp4

03:25

03 - How to make your writing tight.mp4

06:50

04 - How to make your writing plain.mp4

04:57

05 - How to make your writing straightforward.mp4

06:44

06 - The magic of clarity.mp4

02:12

07 - How to make your writing precise.mp4

04:52

08 - How to make your writing sharp.mp4

04:31

09 - How to make your writing specific.mp4

14:05

10 - The magic of elegance.mp4

02:35

11 - How to make your writing tidy.mp4

06:57

12 - How to make your writing graceful.mp4

04:35

13 - How to make your writing musical.mp4

07:12

14 - The magic of evocativeness.mp4

03:28

15 - How to make your writing varied.mp4

04:09

16 - How to make your writing forceful.mp4

03:47

17 - How to make your writing colorful.mp4

11:47

04 - 4. The Deep Editing Framework

01 - Editing with flair.mp4

07:29

02 - The content dimension of your writing.mp4

06:38

03 - The structure dimension of your writing.mp4

05:15

04 - The style dimension of your writing.mp4

02:08

05 - The presentation dimension of your writing.mp4

05:55

06 - PROJECT My quick-smart editing system.mp4

16:41

05 - 5. The Road Ahead

01 - A glance in the rearview mirror.mp4

05:25

02 - The journey onward.mp4

07:44

Description

Ever wondered how journalists write dazzling copy, every day, for millions of global readers? In this course, Shani Raja, a former writer for The Economist and editor for The Wall Street Journal, shows how such wordsmiths do their magic. In this intensive, four-hour program, Shani shows you how to write articles, blog posts, work emails, business plans, website copy, marketing scripts, press releases, college essays, and nonfiction books with style, flair, and impact. He begins by outlining the core values, aspirations, and habits of great copywriters. Next, he reveals the key principles of good writing: simplicity, clarity, elegance, and evocativeness. Finally, Shani teaches how to edit a piece of writing to a high standard using techniques he learned while working for leading news organizations like Bloomberg News, Dow Jones Newswires, and The Wall Street Journal. The course concludes with a powerful editing exercise that gives you a chance to apply the strategies taught.

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Writing

Essay Writing

Shani Raja

Instructor's Courses

A former Wall Street Journal editor who now teaches writing skills to hundreds of thousands of students worldwide. My flagship online program, Writing With Flair, is one of the world’s most popular writing courses. As a journalist, I wrote for The Economist, Bloomberg News, Dow Jones and the FT, among other news outfits. I also trained reporters and editors at The Wall Street Journal.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.