A Content Marketer’s Guide to Using ChatGPT

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Melanie Deziel

34:19

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01 - Introduction

01 - Exploring ChatGPT for content marketers.mp4

00:45

02 - Prerequisites.mp4

00:59

02 - 1. Making Chat GPT Work for You

01 - Embracing the benefits of ChatGPT for content marketers.mp4

03:03

02 - Navigating the risks and challenges of ChatGPT in marketing.mp4

05:31

03 - Crafting effective ChatGPT prompts for optimal results.mp4

03:41

03 - 2. ChatGPT Use Cases for Content Marketers

01 - Simulating your target audience with ChatGPT.mp4

03:21

02 - Using ChatGPT as a content idea brainstorming partner.mp4

03:15

03 - Creating content outlines faster with ChatGPT.mp4

02:04

04 - Identifying gaps in your content with ChatGPT.mp4

02:24

05 - Generating short-form promotional content with ChatGPT.mp4

02:37

06 - Leveraging ChatGPT to synthesize long-form content.mp4

02:22

07 - Revising and updating content using ChatGPT.mp4

02:29

04 - Conclusion

01 - Bringing ChatGPT into your content marketing process.mp4

01:23

02 - Continuing the content marketing journey with ChatGPT.mp4

00:25

Description

To succeed in the modern era, content marketers need to understand the effective and ethical applications of generative AI like ChatGPT. In this course, marketing and branded content expert Melanie Deziel highlights practical ways you can use ChatGPT to streamline your content strategy, production, revision, and publication workflows. Go over potential benefits and inherent risks of using generative AI, as well as how to mitigate the risks. Find out how to use ChatGPT to generate and refine content topics and ideas, outline content more efficiently, and identify coverage gaps. Learn how ChatGPT can help you produce short-form promotional content and identify key points within long-form content pieces. Discover how you can use effective prompting to modify existing content. Plus, experiment with the various applications of ChatGPT as a content marketing tool.

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Content Marketing

Melanie Deziel

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.