20 Rules for Visual Communication

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Amy Balliett

1:47:45

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01 Introduction

001 Welcome.mp4

01:12

002 What youll learn.mp4

03:41

02 The Why of Visual Communication

001 What is visual communication .mp4

04:42

002 Rule 1 Embrace the environment.mp4

06:33

003 Rule 2 Embrace the science.mp4

03:19

004 Rule 3 Commit to quality.mp4

03:34

03 The Who of Visual Communication

001 Rule 4 Your audience is everything.mp4

04:26

002 Rule 5 Your brand is secondary.mp4

05:38

003 Rule 6 Commit to one role.mp4

05:11

004 Rule 7 Blank should blank blank.mp4

07:35

005 Rule 8 Different problems have different solutions.mp4

05:12

006 Rule 9 Choose the right tool for the job.mp4

02:23

007 Rule 10 Never forget that people care less than goldfish.mp4

03:08

04 The How of Visual Communication

001 Rule 11 Dont build the house before you have the blueprints.mp4

05:41

002 Rule 12 Stand out at a party.mp4

02:59

003 Rule 13 Always think about context.mp4

03:16

004 Rule 14 Small visual cues have a large impact.mp4

05:53

005 Rule 15 Theres no gold at the end of the rainbow.mp4

03:46

006 Rule 16 Good visual strategist practices.mp4

07:49

007 Rule 17 Avoid the stigma of stock.mp4

04:25

008 Rule 18 Dont always indulge in pie charts.mp4

03:51

009 Rule 19 Dont let typography be your crutch.mp4

03:47

010 Rule 20 Commit to the truth and prove it.mp4

05:10

05 Conclusion

001 Rules can be broken.mp4

02:12

002 Thank you.mp4

02:22

Description

How can you communicate information more visually? Instructor Amy Balliett has you covered. In this course, she introduces you to 20 rules that go into the “why,” the “who,” and the “how” of effective visual communication. For example, with Rule 3: Commit to quality, Amy shows you how to determine what makes content high quality and offers you a simple test to determine if your visual content meets or exceeds standards. With Rule 8: Different problems have different solutions, she discusses how to identify the right creative content solution for the problem that you’re trying to address with visual content. Throughout the course, Amy’s rules step through practical strategies and useful details that empower you to revolutionize your own content and brand strategy. Amy also explains which rules can be broken and how to break them.

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Communication Skills

Business Communication

Amy Balliett

Instructor's Courses

Amy Balliett made a name for herself as the CEO and Founder of the creative content agency, Killer Visual Strategies (formerly Killer Infographics). A seasoned entrepreneur, she owned her first company—a candy store and ice cream parlor—at the age of 17 before heading off for college. She subsequently built a successful career in film and marketing before launching Killer in 2010. Within a few years, Killer Visual Strategies grew to become the industry leader in visual communication, driving visual strategy and creative content campaigns for global brands including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more. By 2018, Balliett and her executive team sold Killer to an agency collaborative and subsequently joined fellow agency leaders in building Material. Named the Number One Global Strategic Consulting Firm by GRIT in 2021, Material combines the talent of 12 leading agencies, consisting of 1200+ global employees across the practices of research, strategy, design, and brand building. Today, Balliett is the Senior Fellow of Visual Strategy for Material, serves as the Chief Visual Strategist on several boards, and is an award winning author. Considered an expert in her field, Balliett speaks at dozens of conferences each year including SXSW, Adobe MAX, Content Marketing World, and more. She is also a regular teacher at The School of Visual Concepts, a guest lecturer at several colleges and universities, and a LinkedIn Learning instructor.

Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.